According to the philosopher Heraclius of Ephesus, fire is the beginning and end of all things. The flame transforms matter into heat, forges metal, becomes earth and steam in a never-ending cycle. The Latin word focus means the hearth and, by extension, the home itself. In English, the language of the contemporary world, this word stands for the precise point on which rays of light, a line determining a geometric shape or our thought, hopes and desires are focused. To the most illuminated minds, fire is today as thousands of years ago, much more than a means of keeping warm. It is a physical and spiritual phenomenon, a focal point, a domestic emblem of the universe, a vital element to handle with passion and style in every detail: with Ferrari.